JP Morgan: Elements Brand

We wanted more for our client. We wanted to create a style that was unique and had longevity. So we created a wonderful world in CGI with animal characters and a lot of fun.

We were responsible for further developing the client's flexible benefits brand (Elements Brand). We have a long history with J.P. Morgan and we've built up a lot of trust over the years. The client wanted us to try something new. So we decided to build on what we had produced in the past (see Origami and Elements Neighbourhood).  We chose to render all the visuals and characters in a new and fresh CGI illustration.
We have been using this style for the past two years and it has been wildly successful.
We created six characters to help communicate the complexities of the client's benefits plan. We used five of the characters for each of the benefits groups and the meerkat for core communication (he was the mascot).
The communication was personalised. The employees were segmented by location. So all marketing materials featured graphics of the cities that they worked in.
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