Citi Group: SELECT

Citi Group wanted our company to create a new brand for their flexible benefit scheme.

Serial/Trash is very proud that our client Citi Group won an Employee Benefit Award, 'Best Benefit Strategy for a Multi-Generational Workforce' for 2016. The client was also highly commended for a further award and runner up in two other categories. Working with Vebnet, Serial/Trash provided the creative services that helped Citi Group launch their new Flexible Benefits communication strategy. We produced the brand, illustrations, brochures, posters and animation.

The Citi Group Flexible Benefits strategy was recognised in the following categories:


Winner:

Best benefits strategy for a multi-generational workforce


Highly Commended:
Best alignment of benefits to business strategy

Runner up:

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